Saturday, 3 October 2009

Music video analysis of Neyo-Closer

http://www.youtube.com/watch?v=ZUTh3OJjWjM

Lyrics:
The lyris to Neyo-Closer are about how Neyo (the artist) has an attraction to a woman he sees and has the desire to 'Come Closer'.
His feelings for this woman become grater as he gets towards the end of the songs.
The lyrics are very addictive as they have a good fast beat behind them and the same verse is repeated four times in the 4:07minute song.
When you first read the lyrics its clear the song is about a woman.

Name of the song:
The name of the song is featured within the first 10seconds of the song.
It is before you see the name Neyo.
This makes the audience aware on who the artist is and what the R'n'B song name is.
It is featured in the bottom of the right-hand corner in black,capial letter writing.
The audience sees this clearly because the imago of Neyo walking a motorbike becomes 'Closer'.

Music:
There are two specific musical instruments involved in this music video and these are a Guitar and a Piano.
The listener does not hear them until 16seconds of the song.
This builds up the song.
There is also a constant beat in the background which is produced by voice range E4-A5.
The listener hears this the first moment the song starts.
There are only two types of the same music within this song which makes this tune rememberable.

Shots/Camera Work:
Various shots are used, the mains ones are Close-ups of Neyo,Neyo and a motorbike,A motorbike and a woman, and the dancers feet.
There are also medium shots through-out the music video.
Long shots are also clear for the audience to see, these tend to be of Neyo and the dancers, these are seen in the middle of the music video.
Each shot is very quick this is because it's edited on the beat of the song.
Subtitles are used, this could be to keep the audience engaged in the video or to make the lyroics stick into the audience head, so they become closer to them.
The lighting used is black and white and this is shown in different ways throughout the video...they are mainly seen in fades.
It gives a sophisticated look to the video
Flashes are used which could indicate a fast heartbeat, as the song is about Neyo being obsessed in a woman.
There are also shots where the artist (Neyo) is a silohette and shots where there are clear white lines in the back of the shot...i think they do this to show how Neyo is trapped in love with her.

Genre:
The genre is dance-pop, house and R'n'B.
A combination of diffrent types of music makes the song unique and catchy.

Clothes used in the music video:
Neyo wears a gentle-men looking suit.
This shos the comparison of the Album and the individual song.
The clothes are black and white and are smart to casual wear.
When Neyo is in White the girl dancers are in black.
This is also shown in the footwear...when Neyo wears white trainers the dancers wear black trainers.
This could be to show the clear difference.
During one shot, Neyo wears a lined sweater, this blends in with the lined background.
I think this is done to show Neyo's heart trapped in the womans heart.

Who the artist is:
Neyo is an american, pop and R'n'B songwriter and singer.
He is been sucessful with his songs throughout Europe, hitting number ones and winning various awards.

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