Target audience for our music video

We have chosen the target audience of 16-24 year olds.
This is because we have focused on pop music genre and a lot of young people listens to this.
Many people buy/download music via itunes and also they often listen to it on facebook and youtube.
The main group that goes on these netwroking sites are between 16-24year old, which is our target ausience for our music video.
We have also chosen this age range because the performers featured in our music video are teenagers so it will appeal more to them and the genre of the music (pop) will appeal more to the 16-24 year old.
Also the main storyline that we had thought was behind the song we are using (Amanda Kaletsky-everything lies) is how a male is playing two females and one female finds out and is hurt/upset about it and sings about how 'everything lies' in their relationship.
We thought this could affect our target audience because young people are only just experiencing love, so we thought this could relate to them more than your middle-aged adult.
Music videos can vary from video to video.
Some videos can appeal to adults and some can appeal to a younger audience.
Due to either the artist, the genre of the song and the humour of it.
As part of our media course we have to create a music video.
We want to do our target audience as 16-24years so we can show some shots that may be disturbing to a younger audience.
In researching target audience it has made me more aware of thinking about the needs of the viewers rather than myself.