Music video research...the saturdays

Analysis of the Saturdays video- ‘Issues’

Lyrics:
The lyrics to this song show how someone can fall in and out of love.
How a relationship can be deceiving.

Name of the song:
The name indicates that this song is a problem song ‘Issues’.

Music:
The music video for ‘Issues’, was directed by Petro and filmed in late 2008.
It is a mid-tempo pop song.
There are various instruments used such as a guitar. This gives a soft harmony for the background music.

Shots/camera work:
The video features the group signing on a beach with colorful umbrellas and inside a beach house. The video begins with the group wandering inside a beach house. They are then shown walking along the beach. The video concludes with scenes of the group standing in front of a white picket fence, holding umbrellas and singing to the camera.
Each shot lasts about 3seconds.

Genre:
The genre is pop and R‘n’B.
The genre is portrayed through music and costume.

Clothes used in the music video:
There are different costumes used during the process of this video.
When all 5girls are in the house, there in neutral colour dresses, but when the shots are outside, there in different colour coats.
This could show they all have different personalities and there all different individuals.

Who they are:
The Saturdays are a pop girl group formed in Britain in 2007, comprising of Vanessa White, Una Healy, Mollie King, Frankie Sandford and Rochelle Wiseman. Both Frankie Sandford and Rochelle Wiseman had previously worked together in the band S Club 8. The Saturdays made their recording debut in 2008 under the record label Fascination Records, a sub-division of Polydor Records.

There success:
‘Issues’ debuted on the UK singles chart on 13th December 2008 at number eighty-four.
The song reached its peak position at number four on 24 January 2009 and spent 18 weeks in the charts overall.
In Ireland, the track reached number fourteen and remained on the singles chart for eleven weeks.
‘Issues’ reached number twenty-one in Europe.