Music video research...the ting tings

Analysis of the ting tings video- ‘That’s not my name’

Lyrics:
The lyrics to this song shows how alone someone can be and how being lonely and quiet can be portrayed to others.
By not knowing her ‘name’ and not noticing she even exists.

Name of the song:
Instantly by the name of the song you know it’s not going to be a happy, loved-up song.
It’s the main focus of the entire song and everything evolves around it.
The name comes from the first name of a Chinese colleague of White at a shop who told her the name sounds like the pronunciation of "an old bandstand" in Mandarin.

Music:
It’s a very up-beat song.
It has a simple beat that continues throughout the whole song.
The beat is played on a drum and has people clapping their hands in the background.
The music is fast paced.

Shots/ camera work:
There are various shots of the singers.
There is no story in the background so the audience sees the instruments and the singers throughout the whole music video.
Begins with a white converse background.
Every time the main singer says ‘name’, the background colour changes.
Also the shots become quicker during this point.
This could show different moods of how the singer is feeling.
The shots are mainly profile-shots and close-up shots.
The first shot is a long-shot, and the name of the band can be seen with all the instruments and all the singers involved.
Each shot lasts at least 10seconds long.

Genre:
There are many different genres in this video; the main focus is rock and indie.
There is ‘new rave’, ‘indie pop’ and ‘dance punk’.
The genre in portrayed through the beat of the two singers, and there clothes.

Clothes used in the music video:
The clothes are indie in this video, this represents there genre of the music video, and who they are as a duet.
They are bright colours, which could show there indifferent to other groups of similar kind of music.

Who the ting tings are:
De Martino (the man in the ting tings) met White (the woman in the ting tings) whilst she was with TKO and again at Leeds University.
A few months later while De Martino was in Manchester, the pair bumped into each other, and after De Martino relocated to Manchester and went on to form the Portishead-influenced trio Dear Eskiimo who were signed to Mercury Records - but creative differences and the management style of the record label caused them to split. This earlier experience left White and De Martino with a distrust of the music industry, so with that common interest they formed The Ting Tings.

The ting tings success:
They have a label with Sony Music/Columbia/Red Ink.
They have been successful in most countries.
The band started out playing private parties at Islington Mill, Salford.
The Mill gigs ended up making them record deals, creating concerts for them and making them have a wider variety of members.